If you are an ecommerce entrepreneur with an online dropshipping business or other internet enterprise, you may have invested time in social media marketing but failed to get the results you hoped for, and consequently are ready to throw in the towel and forget social media as a way to build your business.
Don’t be too hasty!
There are reasons why your social media strategy might not have been successful so far, and fixes for these failures/
Here are 5 reasons why some marketers are not successful with social media marketing:
1. Targeting the wrong demographic: This is a fairly common mistake made by a lot of entrepreneurs. There are quite a few popular social sites, but they are not all created equal in terms of having members who represent your ideal target market. For example, Bebo is comprised mainly of young people. If you are selling a product geared for a more mature consumer, investing time in social marketing here is a bad move.
2. Failure to use good SEO: Search Engine Optimization is crucial, and this rule applies to social media marketing as well as your ecommerce website. You should make sure to use best SEO practices on your Twitter profile, your Facebook page, LinkedIn or any other social site you are using for marketing.
3. Your content and contributions were substandard: To be successful with social media marketing, you must engage with your audience. And this requires you to be engaging with fresh, interesting content. You can’t just login and blab out any old thing just for the sake of putting in an appearance on the social site and expect to get good results. Create rich, compelling content and it will pay off for you!
4. You came across as shady and untrustworthy: If you plaster your website with ads and shady looking links, most people will hit the back button. In order to optimize your social media marketing efforts, your website should be professional looking and display trust and security symbols prominently.
5. You spread yourself too thin: This is another fairly common area of failure for social media marketers. Trying to cover too many bases and engage in marketing campaigns at too many sites is never a good idea. Basically, unless you are willing to work 20 hours a day at it, you are setting yourself up to fail. It’s better to choose one or two social sites and focus on them than to skip and hop around from one to another, not doing a good job on any of them.
If your social networking hasn’t been up to your expectations, you might be able to recognize what you’re doing wrong and fix it!
Facebook has over 500 million users and is still growing at an extremely fast rate as people all over the world become members of this popular social site, and is an excellent platform for your social media marketing efforts!
There are several great ways to leverage the power of Facebook to build your brand and promote your home dropshipping business.
Here are some suggestions as to how you can use Facebook effectively to grow your online business:
Have a Facebook Fan Page: This is one of the easiest and most effective means of using Facebook for social media marketing! You can get really creative with your Fan page, and be sure to use good SEO because this will help your Fan page get picked up by the search engines.
Use Payvment to sell your products on Facebook: Payvment is a fantastic FREE way to increase your online sales! It couldn’t be any easier to set up and run, and with 500 million potential customers, the traffic is certainly there for you.
Be sure to include links: Take advantage of your Facebook presence to link to your website and blog, and vice versa. This will help tremendously in creating a flow of fresh traffic for you.
Have a contest or promotion: This is a great way to put your Facebook Fan Page to good use! There are very few people who don’t like a freebie or contest, and you can generate a lot of good PR plus boost traffic to your online store.
According to a recent study by ComScore, Facebook accounts for more than 40% of the total social media traffic.
Bear in mind that many social media analysts predict this percentage to increase, and you can easily see why your business needs to be there.
Facebook is focusing more and more on ecommerce, and the integration of ecommerce and social media is basically a done deal that will continue to grow as time goes on.
If you aren’t already using Facebook as part of your social media marketing tools, don’t waste any more time!
If you are an ecommerce entrepreneur, you are hopefully using social media marketing, and it might be quite beneficial to you to stop, step back, and evaluate your efforts and strategies to see how well things are working for you.
Anyone who still doesn’t believe that social media is the wave of the future needs to join the rest of us in the 21st century!
Social media is not a flash in the pan or a passing fad. It’s big, it’s powerful, and it isn’t going away anytime soon.
If you are already leveraging the awesome power of social media, here are some tips to help you evaluate how well your efforts are paying off:
- Are you furnishing information and messages that your target market is interested in? Each niche has its own demographics, at least to some extent. In order to optimize the effectiveness of your social media presence, you should be gearing your efforts toward your own particular niche. Otherwise, it would be akin to setting up a Hawaiian Ice stand at the North Pole. No matter how tasty and delicious your slushies might be, it is doubtful you would get many customers up there.
- Are you on the right social sites? Again, the social communities you should be frequenting for your marketing efforts should reflect your niche market audience. For example, if your online dropship sales website sells Depends and other like products usually best suited for a more mature audience, you would probably be wasting your time on Bebo, where the demographics are mostly teens and young adults.
- Are you paying attention to what others are saying to you? Social media can be immensely helpful in allowing you to keep your finger on the pulse of your potential or existing customers who interact with you IF you listen when they speak! Some of these folks might have a valid complaint about your product or website—or a suggestion for improvement—that it would behoove you to listen and act on.
Social media marketing is a wonderful, free way to build your brand and promote your online business!
If you have a home dropshipping business or other ecommerce website, you have probably at least considered doing some email marketing, and while it’s important to know what to do in order to for your email marketing to be effective, it’s equally important that you know what not to do!
Here are some essential no-nos for email marketing:
- A long, wordy subject line that is cut off in mid stream by the recipient’s email provider. This is a very bad idea! You want a subject line that is short and snappy, to the point and brief enough that it all fits in the subject line space of the email! Anything more than that will have a bad effect on your open rate.
- A complicated, exceedingly long email with tons of distractions such as flash graphics and an inharmonious clash of colors and content. If you compose this type of email and send it out to those on your opt-in subscription list, you can count on having a lot of them opt-out of any future mailings. Everyone is in a hurry. Respect your email recipients’ time and get straight to the point!
- A pointless email that offers nothing of value to the reader. Who needs this? While it may be tremendously exciting to you that you have added a new employee or upgraded your office space, little tidbits of news like this will be nothing but bo-ring to the majority of your readers. Don’t send out emails to your subscribers unless and until you have something of value to offer them!
- A mishmash mess of misspelled words, bad grammar and confusing sentence structure. This is something that should never, ever happen! Besides being unprofessional in the extreme, it also makes you come across as a first class dummy. Would you want to do business with someone like that? Probably not. Neither will your readers. If you are unable to proofread and edit your emails yourself, hire it done for a nominal fee or recruit a friend or relative to do it for you. But regardless of how the proofreading and editing gets done—do it!
Avoid these few taboos and your email marketing efforts will meet with a lot more success!
While social media marketing is actually a slow process that requires time, patience, persistence, commitment and diligence over the long haul, it is gratifying to know that there are a few things you can do that will bring you some fast ROI, or Return On Investment.
Here are some tips for social media marketing strategies geared toward fast results in terms of increased traffic and sales:
- If you don’t already have a blog for your ecommerce business—don’t put it off another day! Get a blog set up and begin posting entertaining, interesting, informative articles that will generate some buzz and interest within your niche. Make your blog posts share worthy and the rest will take care of itself. As more people share and pass along your blog articles, you will see an immediate increase in traffic to your website.
- If you have not already signed up for one of the free services available on the World Wide Web that help you streamline and integrate your social media presence across all platforms you are using—do it now! One very handy service is Ping.fm. Check it out and save yourself a lot of time and hassle, plus boost your exposure so that you get results soonest!
- Don’t ignore your audience! Be it a business blog, your Facebook Fan page or Wall, a Twitter tweet or whatever—never ignore people who reach out to you. If someone posts a comment on your blog, or asks a question; be sure to reply as promptly as possible. For one thing, if this person is a potential customer, what impression do you think it will make if you simply ignore them? Wouldn’t they have reason to be skeptical of your customer service if they did business with you? Sure they would! So, always reply when someone “speaks” to you online!
These three little things can help net you instant gratification with social media marketing by boosting traffic and sales!
The internet has opened the doors to a whole new world of opportunities for enterprising entrepreneurs who want to make a living online, and taking a few shortcuts will have you making a profit even faster in your home dropship business!
Time is of the essence for many “netpreneurs” who are starting and running a home business.
Most home business owners take care of every aspect of operations by themselves and consequently wear a lot of different hats. So, making every minute count is of paramount importance!
Save a little time with these shortcuts to success in an internet business:
- Use a free website design program. There are some great ones available online! Professional website designers spend a lot of time and a lot of money getting the right website design programs and learning all about how to use them. Face it, unless you are a wealthy home business owner, you probably can’t afford to hire one of these ultra snazzy design firms that produce the sophisticated websites for multi-million dollar corporations. So take advantage of one of the free sites that allow you to create a very professional looking website.
- Sometimes it is best to spend money by hiring a pro. You need the best content for your website that you can get. It should have effective SEO, as well. If you are not proficient at writing content and/or not good at SEO, then definitely hire someone to do this for you. This is not the area to cut corners and try to save a few bucks!
- Get started in social media marketing ASAP! Especially for a fledgling business, money may be in as short supply as time, so use the free marketing available from social sites and a business blog to drive traffic to your website. There are several free services and tools available on the internet for social media marketing that allow you to save considerable time by basically consolidating everything for you.
Success awaits anyone who is willing to put in the time and effort necessary to make it happen, whether it is an online dropshipping business or another ecommerce endeavor. Time is money, so saving time with shortcuts can help speed you on your way down the road to success!
If you have dabbled in social media marketing with success, but would like to become an expert, what should you do?
First of all, regardless of how complicated and overwhelming the whole process of social media marketing might sound, it isn’t anything that can’t be mastered if you apply yourself and follow a few basic rules.
Even if you don’t become a Marketing Master and a true expert at social media, you can do well enough to reap rich dividends for your ecommerce business!
Here are some tips for mastering the mores of social media marketing:
- Regardless of how much you may think you’ve already learned about social media marketing, this educational process must be an ongoing thing. You should allot a certain amount of time at least every week to catching up on all the latest and greatest developments in the world of social media. If you want to stay on the cutting edge and keep pace with your competition, make it a point to continually add to your knowledge of social media marketing.
- Experiment! Don’t be afraid to try new techniques and strategies in social media marketing. It’s unrealistic to expect your marketing efforts to be perfection, because that won’t happen. But, only by striving for perfection and constantly trying to improve on your marketing skills and techniques will you be the very best you can be.
- Don’t be afraid or ashamed to ask for help or suggestions from true experts in the field of social media marketing. These people are all active on the major social sites such as Facebook and Twitter, so be sure to include them in those that you follow, and pick their brains for useful tidbits of advice that will help you in your own social media marketing efforts.
- Be actively involved in the social sites you join. You can’t sit on the sidelines, you need to get in on the action! Once you have been on a social site long enough to understand its own etiquette and rules for behavior, start making an effort to contribute something of value to the community on a frequent and regular basis. The more you do this, the better you will become at social media marketing. Remember, practice makes perfect!
Practice these unwritten rules for social media marketing to grow your home dropshipping business or other online endeavor, and you may find yourself a social media guru someday!
Twitter is an exceedingly effective social media marketing tool for your ecommerce business!
Here are 10 timely Twitter tips for social media marketing:
1. Use the free tools available online to help you locate Twitter users relevant to your business. One very useful free service is Twitter Search.
2. When you are asking others to retweet, be sure to leave a minimum of 15 characters free so that other people will have room in their 140 character limit tweet for a retweet, so that your original message doesn’t require being shortened.
3. Don’t try to spend all of your Twitter time in one lump sum. In other words, instead of working for 30 minutes straight exclusively in Twitter, break the time up into small increments throughout the day.
4. Use TwitterBar, which is a tool that will allow you to tweet right from the address in your internet browser. TwitterBar is free, but the developer does appreciate a donation.
5. If you want to get retweeted, contribute something of value! Tweet something that is interesting, informative, education and/or entertaining if you want others to retweet what you have to say.
6. If you want to build relationships with people who seem to value what you have to say, follow those who retweet your Twitter messages.
7. If you have a business blog, which hopefully you do, be sure to tweet one of your blog posts every day. You do want to be sure that it is a blog post worth sharing, of course.
8. If you want your tweets to be shared, just ask! Ask others to retweet your posts simply by saying “Please RT” at the end of your tweet. Again, same as the blog posts, make sure it’s something worthy of retweeting.
9. In order to manage your time spent in social media marketing wisely, use a service such as HootSuite if you have multiple Twitter accounts.
10. You need to know who is talking about you, and where, so set up a free service that will listen and keep an ear to the ground for any and all about your business. TweetBeep is one such free service that is great for a busy entrepreneur.
Using these 10 tips for Twitter marketing can help build your online dropship sales or other ecommerce ventures.
When should you use push marketing, and when should you use pull marketing for your ecommerce business?
Let’s begin by defining both:
Push Marketing is when you actively push your product toward a targeted audience. In some cases, you literally create a market for your product. For example, you have launched a website featuring your own custom made and designed baby clothes….then you advertise this clothing and your website with PPC, display ads, etc. In this case, you are creating a market for your product and pushing consumers toward it.
Push marketing is usually geared directly to the buyer.
Pull marketing involves creating a demand for your product. A good example of this would be the infamous Tickle Me Elmo a few years ago, or the Zhu Zhu pets this past holiday season. Kids saw these toys on TV and wanted them. Usually, you sink a considerable sum of money in pull marketing because you must actively build a demand a desire for the product, which generally takes a lot of advertising!
There is a place for both kinds of marketing—both push and pull—to help grow your online business.
The best of all possible worlds, though, is to use both types of marketing side by side.
Here are some examples of push/pull marketing strategies you could use:
Pull: You create an online community associated with your online business. As more members join and participate in the forum, they become involved with your website and your product/s. In this way, interest is translated into buying, and buying into customer loyalty.
Pull: Start a blog for your business and consistently post good quality, well written and informative articles relevant to your industry in some way. By delivering information that is of value to readers, you attract attention to your business and products through people who read your blog.
Push: eMail marketing is a prime example of push marketing. Sending out email newsletters and emails telling subscribers about sales, specials, promotions, contests or other noteworthy happenings on your website that might benefit the reader is a great way to use push marketing without spending much money.
Push: Paid advertising such as pay Per Click and banner display ads is an example of push marketing, although not inexpensive.
You can use push and pull marketing to build and grow your online business!
Start your own online dropship business today!
Is your social media marketing campaign working for you, or is it more in the nature of a kamikaze mission?
Social media marketing on sites such as Twitter and Facebook can do wonders for your online business IF you use them correctly.
However, if you are making major mistakes in your social media campaigns, you might be on the fast track to the ecommerce graveyard!
Here are some common mistakes that you don’t want to make in social media marketing:
- Too Many Advertisements. This is a huge no-no! Internet users in general and social site members in particular find pop-up and flashing ads extremely annoying. Ditto for too many ads of any kind! If you have any sly thoughts about disguising your ads as regular content—forget it! Web folks are savvy to that sort of subterfuge and you will find yourself a social site pariah in nothing flat by using those tricky techniques.
- Spamming. Never, ever spam! Don’t send blanket messages to every one of your followers or people on your Friends list, either, or this can be considered spammy behavior. Only send messages where they are relevant. Every one of your followers may not be interested in the same things, so try to keep your messages pertinent to the recipients.
- No option to share. Make it as easy as possible for your content to be shared. On Twitter, for example, you can ask for your message to be shared by including “Please RT,” which translates to “Please retweet.” The best and fastest way to get your content passed along is to make it easy and painless for readers!
- Being selfish. Don’t just share your own content! Pass along any message or post by other users that is interesting, entertaining and/or informative to others.
- Only using one social site. You don’t want to spread yourself too thin and wind up not doing a good job of marketing at any site, but it doesn’t pay to put all of your eggs into one basket, either. Try several of the most popular social sites, and then narrow it down to two or three that work best for you.
Don’t make mistakes that amount to social media marketing suicide!
Start your own online dropship business today!