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How to Check Which Links Can Harm Your Site’s Rankings

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Posted by Modesto Siotos

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Matt Cutts’ statement in March 2012 that Google would be rolling out an update against “overoptimised” websites, caused great turmoil within the SEO community. A few days later thousands of blogs were removed from Google’s index and Matt tweeted confirming that Google had started taking action against blog networks.

Even though thousands of low-quality blogs of low or average authority were manually removed from Google’s index, they weren’t the only victims. For instance, www.rachaelwestdesigns.com, a PR7, DA70 domain was also removed, probably due to the very high number of blog roll (site-wide) backlinks.

These actions indicate that the new update on “overoptimised” websites has already begun to roll out but it is uncertain how much of it we have seen so far.

At around the same time Google sent to thousands webmasters the following message via message via Google’s Webmaster Tools:

In the above statement, it is unclear what Google’s further actions will be. In any case, working out the number of “artificial” or “unnatural links” with precision is a laborious, almost impossible task. Some low quality links may not be reported by third party link data providers, or even worse, because Google has started deindexing several low quality domains, the task can end-up being a real nightmare as several domains cannot be found even in Google’s index.

Nevertheless, there are some actions that can help SEOs assess the backlink profile of any website. Because, in theory, any significant number of low quality links could hurt, it would make sense gathering as many data as possible and not just examine the most recent backlinks. Several thousand domains have already been removed from Google’s index, resulting in millions of links being completely devalued according to Distilled’s Tom Anthony (2012 Linklove).

Therefore, the impact on the SERPs has already been significant and as always happens in these occasions there will be new winners and losers once the dust settles. However, at this stage it is be a bit early to make any conclusions because it is unclear what Google’s next actions are going to be. Nevertheless, getting ready for those changes would make perfect sense, and spotting them as soon as they occur would allow for quicker decision making and immediate actions, as far as link building strategies are concerned.

As Pedro Dias, an Ex-Googler from the search quality/web spam team tweetted, “Link building, the way we know it, is not going to last until the end of the year” (translated from Portuguese).

The Right Time For a Backlinks Risk Assessment

Carrying out a backlinks audit in order to identify the percentage of low-quality backlinks would be a good starting point. A manual, thorough assessment would only be possible for relatively small websites as it is much easier to gather and analyse backlinks data – for bigger sites with thousands of backlinks that would be pointless. The following process expands on Richard Baxter’s solution on ‘How to check for low quality links‘, and I hope it makes it more complete.

  1. Identify as many linking root domains as possible using various backlinks data sources.
  2. Check the ToolBar PageRank (TBPR) for all linking root domains and pay attention on the TBPR distribution
  3. Work out the percentage of linking root domains that has been deindexed
  4. Check social metrics distribution (optional)
  5. Repeat steps 2,3 and 4 periodically (e.g. weekly, monthly) and check for the following:
  • A spike towards the low end of the TBPR distribution
  • Increasing number of deindexed linking root domains on a weekly/monthly basis
  • Unchanged numbers of social metrics, remaining in very low levels

A Few Caveats

The above process does come with some caveats but on the whole, it should provide some insight and help making a backlinks’ risk assessment in order to work out a short/long term action plan. Even though the results may not be 100% accurate, it should be fairly straightforward to spot negative trends over a period of time.

Data from backlinks intelligence services have flaws. No matter where you get your data from (e.g. Majestic SEO, Open Site Explorer, Ahrefs, Blekko, Sistrix) there is no way to get the same depth of data Google has. Third party tools are often not up to date, and in some cases the linking root domains are not even linking back anymore. Therefore, it would make sense filtering all identified linking root domains and keep only those still linking to your website. At iCrossing we use a proprietary tool but there are commercial link check services available in the market (e.g. Buzzstream, Raven Tools).

ToolBar PageRank gets updated infrequently (roughly 4-5 times in a year), therefore in most cases the returned TBPR values represent the TBPR the linking root domain gained in the the last TBPR update. Therefore, it would be wise checking out when TBPR was last updated before making any conclusions. Carrying out the above process straight after a TBPR update would probably give more accurate results. However, in some cases Google may instantly drop a site’s TBPR in order to make public that the site violates their quality guidelines and discourage advertisers. Therefore, low TBPR values such as n/a, (greyed out) or 0 can in many cases flag up low quality linking root domains.

Deindexation may be natural. Even though Google these days is deindexing thousands of low quality blogs, coming across a website with no indexed pages in Google’s SERPs doesn’t necessarily mean that it has been penalised. It may be an expired domain that no longer exists, an accidental deindexation (e.g. a meta robots noindex on every page of the site), or some other technical glitch. However, deindexed domains that still have a positive TBPR value could flag websites that Google has recently removed from its index due to guidelines violations (e.g. link exchanges, PageRank manipulation).

Required Tools

For large data sets NetPeak Checker performs faster than SEO Tools, where large data sets can make Excel freeze for a while. NetPeak checker is a standalone free application which provides very useful information for a given list of URLs such as domain PageRank, page PageRank, Majestic SEO data, OSE data (PA, DA, mozRank, mozTrust etc), server responses (e.g. 404, 200, 301) , number of indexed pages in Google and a lot more. All results can then be exported and processed further in Excel.

1. Collect linking root domains

Identifying as many linking root domains as possible is fundamental and relying in just one data provided isn’t ideal. Combining data from Web master tools, Majestic SEO, Open Site Explorer may be enough but the more data, the better especially if the examined domain has been around for a long time and has received a large number of backlinks over time. Backlinks from the same linking root domain should be removed so we end up with a long list of unique linking root domains. Also, not found (404) linking root domains should also be removed.

2. Check PageRank distribution

Once a good number of unique linking root domains has been identified, the next step is scrapping the ToolBar PageRank for each one of them. Ideally, this step should be applied only on those root domains that are still linking to our website. The ones that don’t should be discarded if not too complicated. Then, using a pivot chart in Excel, we can conclude whether the current PageRank distribution should be a concern or not. A spike towards the lower end values (such as 0s and n/a) should be treated as a rather negative indication as in the graph below.

3. Check for deindexed root domains

Working out the percentage of linking root domains which are not indexed is essential. If deindexed linking root domains still have a positive TBPR value, most likely they have been recently deindexed by Google.

4. Check social metrics distribution (optional)

Adding in the mix the social metrics (e.g. Facebook Likes, Tweets and +1s) of all identified linking root domains may be useful in some cases. The basic idea here is that low quality websites would have a very low number of social mentions as users wouldn’t find them useful. Linking root domains with low or no social mentions at all could possibly point towards low quality domains.

5. Check periodically

Repeating the steps 2, 3 and 4 on a weekly or monthly basis, could help identifying whether there is a negative trend due to an increasing number of linking root domains being of removed. If both the PageRank distribution and deindexation rates are deteriorating, sooner or later the website will experience rankings drops that will result in traffic loss. A weekly deindexation rate graph like the following one could give an indication of the degree of link equity loss:

Note: For more details on how to set-up NetPeak and apply the above process using Excel please refer to my post on Connect.icrossing.co.uk.

Remedies & Actions

So far, several websites have seen ranking drops as a result of some of their linking root domains being removed from Google’s index. Those with very low PageRank values and low social shares over a period of time should be manually/editorially reviewed in order to assess their quality. Such links are likely to be devalued sooner or later, therefore a new link building strategy should be devised. Working towards a more balanced PageRank distribution should be the main objective, links from low quality websites will keep naturally coming up to some extent.

In general, the more authoritative & trusted a website is, the more low quality linking root domains could be linking to it without causing any issues. Big brands’ websites are less likely to be impacted because they are more trusted domains. That means that low authority/trust websites are more at risk, especially if most of their backlinks come from low quality domains, have a high number of site-wide links, or if their backlink profile consists of unnatural anchor text distribution.

Therefore, if any of the above issues have been identified, increasing the website’s trust, reducing the number of unnatural site-wide links and making the anchor text distribution look more natural should be the primary remedies.

About the author

Modesto Siotos (@macmodi) works as a Senior Natural Search Analyst for iCrossing UK, where he focuses on technical SEO issues, link tactics and content strategy. Modesto is happy to share his experiences with others and posts regularly on Connect, a UK digital marketing blog.

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Dropshipping: A Profitable Home Business With Quick Start-Up

If you are looking for a home business with a fast start-up, and that will begin earning you a profitable income in a hurry—dropshipping is for you!

Dropshipping is undoubtedly one of the fastest, easiest home business to get off the ground, and better yet…..it is amazingly low cost to start up!

There are so many venues available for you to sell your dropship products. Here is just a sample of the many platforms on the internet where you can begin selling right away:

eBay

Amazon

Boocoo Auctions

Bonanzle

eCrater

Overstock

Etsy

CraigsList

iOffer

And many more

Alternatively, you may opt to set up your own website. There are turnkey solutions available at nominal fees that will enable you to customize the design and layout of your online web store.

These come complete with shopping cart software and payment gateways. All you have to do is add your products and start selling!

One such service is 3D Cart. 3D Cart is a partner of Drop Ship Access, one of the most trusted names in the dropship product sourcing industry.

Drop Ship Access has over 1 million high quality, name brand products to help you get your home dropshipping business off to a flying start! 3D Cart makes the entire process that much easier if you decide to opt for your own website.

3dCart Shopping Cart Software solutions offer category, product, and customer management tools you won’t find in many similar products. Plus there is a FREE 30 day trial!

Between Drop Ship Access and 3D Cart, you can select which products you want to sell, set up your online dropshipping store and be in business almost instantly!

Tired of that same old grind working for somebody else? Get out of that rut today and find out how much better life can be when you are your own boss, working for yourself and making money for YOU instead of somebody else!

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Start your own online dropship business today!

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Tips for Building an eCommerce Business Blog

According to internet marketing analysts, having a blog for your ecommerce business is a great addition to your social media marketing efforts.

If you don’t yet have a business blog, but are eager to get started, here are some tips that may prove useful for establishing a blog that will help build your brand and grow your online dropshipping business or other ecommerce website:

  • Check out the fantastic FREE blog platforms available to you on the World Wide Web. The following three blog platforms have much to offer a blogger. Plus they’re all extremely user friendly. You can set up your blog and start posting in a matter of minutes!

Blogger.com
WordPress.com
Tumblr.com

  • Choose a name (web address) for your blog that incorporates the name of your online web store or product. For example, if the name of your ecommerce business is Better Ink Pens, then make the URL for your blog something like BetterInkPensBlog. You get the idea.
  • Make sure to use images in your blog. Internet research has shown that viewers respond more favorably to blog posts with images, and that images do more to keep a reader engaged than a post without images.
  • Choose pleasing colors, but nothing too busy or distracting. Human beings can most easily read a dark text on a light background, so bear that in mind. Don’t choose a font that is too fancy or off the wall because these tend to make your content hard to read.
  • Don’t make your blog posts too lengthy! The average internet viewer only scans content instead of actually reading it. If you drone on too long, you will probably lose the attention of your readers and that will be that. If you have an exceptionally long piece to write, break it up into segments.
  • To be successful in business blogging, you must provide fresh content on a regular and frequent basis. The search engines love fresh content, so make sure you have it for them! Getting noticed by the search engines is a must if you want to build your home dropship business or other ecommerce enterprise!

So, if you don’t have a blog for your business—get started without delay! It will be well worth the effort!

Start your own online dropship business today!

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Repeat Customers: Are You a One Trick Pony?

March 14, 2010 by  
Filed under Bonanzle, Drop Shipping, eBay, Home Business, Home Worker, Wholesale

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Are you getting the number of repeat visitors or customers that you should be, or are you a one trick pony—like a band that has one big hit and then fades into oblivion, never to be heard from again?

While it is vitally important to continually drive fresh traffic to your ecommerce website, it is equally important to do everything you possibly can to get those people to come back!

The first thing you must do is determine what will bring your visitors and customers back to your website.

Don’t automatically assume that low price is the most important thing to customers. While price is important, it usually isn’t the be-all and end-all when it comes to making people want to come back and buy from you again.

Internet research has shown that online consumers will actually pay more for an identical product offered on a competitor’s website at a cheaper price, if they like the website with the higher price better than the website with the lower price.

Always remember one of the prime rules of sales: People buy from those they like.

This is just as true online in the virtual world as offline in a traditional setting.

So, in order to get shoppers to come back again, you must make sure that they like your website and the entire process of doing business and buying from you!

How can you do that?

You can have a fast loading, well laid out and organized, user friendly online store that eliminates the need for the customer to think because you are doing it for him or her.

You can have well written product descriptions that provide all of the information a shopper needs to make a buying decision.

You can have plenty of good photos of your items, too.

You can have a quick, efficient and painless checkout that doesn’t make the customer jump through hoops if fire to try and pay for the items in their shopping cart.

You can have trust and security symbols prominently displayed, and your business contact info, as well.

You can have a blog and/or a User Forum where a customer or potential customer can go and ask a question or just read what other customers have to say, get ideas about how best to use your products, and so on.

You can have an “About” page that humanizes you and your online business.

There are other things you can do, too; but if you just stick to the things mentioned here—you won’t be a one trick pony who never gets a repeat customer!

Start your own online dropship business today!

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How to Start a Successful Home Business in Dropship Sales

February 5, 2010 by  
Filed under Bonanzle, Drop Shipping, eBay, Home Business, Home Worker, Wholesale

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If you need to start making money in a hurry from a home business, then your best bet might be online dropship sales.
In these perilous economic times, more and more people are starting a home business.
Many are looking to make a living from home because they have no choice, having lost their jobs and being unable to find another.
A lot of people are interested in ecommerce because they have had hours and benefits cut to the point that burning up the gas going back and forth to a dead-end, low paying job just doesn’t seem worth the hassle anymore.
Still others are opting to work from home simply because they are tired of the rat race and want a better, less stressful life with more income and more time with family.
Whatever your reasons may be for contemplating a home business, you should definitely take a look at dropshipping!
Dropshipping is almost ridiculously easy to start-up. You choose the products you want to sell from the dropship supplier’s inventory, put those products on your website, eBay or other venue to sell, and you’re in business.
Yes, it really is that simply and easy!
Drop Ship Access has over 1 million high quality, brand name products ready for you to start selling!
Better yet, you don’t have to pay for the products until they sell and you have collected the payment for them from your buyers.
You don’t even have to hassle with packaging and shipping, because Drop Ship Access takes care of that, too. Of course, this also means that you don’t have to pay for warehouse space or make storage arrangements for the items you are selling, since Drop Ship Access houses the inventory for you, too!
Honestly, how much easier could it get to start a home business?
Well, it does get even easier because Drop Ship Access is now fully integrated with eBay ProStores.
This means that you can select the products on the Drop Ship Access website that you want to sell and then stock your virtual online shelves in your own ProStores business—all with just a click!
If you are struggling in this recession, Drop Ship Access and eBay ProStores can help you get some money rolling in FAST with an online dropshipping business!

Start your own online dropship business today!

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Build a Successful Online Business with eBay’s ProStores & Drop Ship Access

February 5, 2010 by  
Filed under Bonanzle, Drop Shipping, eBay, Home Business, Home Worker, Wholesale

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eBay’s ProStores and Drop Ship Access are a match made in heaven for anyone who wants to start a successful online business!
If the current economy has your finances in a stranglehold, and you need to make some extra money quick, then you really should consider an online dropshipping business and ProStores!
EBay’s ProStores is a great deal.
A lot of research went into ProStores and going by the success stories, it seems to be paying off for ecommerce entrepreneurs.
The pricing is quite reasonable, and there is a one month free trial.
Here is what PC Magazine had to say about ProStores:

“Assembling an online store is a complex process, but ProStores makes it easy.”
Drop Ship Access has over 1 million high quality products ready for you to start selling, and the whole process is ever-so-simple because it is all integrated with ProStores.
You can choose the items you want to sell, and then send them to your ProStore with just a click!
Christmas is just around the corner, but it still isn’t too late to get some extra income flowing in with ProStores and Drop Ship Access.
The entire process is much faster and easier than you can imagine!
Plus, you won’t have to break the bank to get started in a lucrative online dropshipping business when you take advantage of Drop Ship Access and ProStores!
In fact, you don’t even have to pay for the products you sell up front.
You never have to worry about buying too much and having excess inventory you’ll have to take a loss on, because with Drop Ship Access, you only pay for the items as they sell and you collect the payment from your customers.
Not will you have to fork out a big hunk of dough for storage space to house your inventory, because Drop Ship Access does that for you, as well as taking care of all your packaging and shipping!
If you have ever done much packaging and shipping, you know what a pain it is. Besides that, it’s expensive having to purchase all the packing and shipping supplies.
Go to Drop Ship Access and check out their fantastic selection of great products, then take a look at the quick and easy set-up at ProStores.
You can have your own home business in dropshipping sales up and running in plenty of time for the holidays!

Start your own online dropship business today!

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Checklist: Is Your eCommerce Store Ready for Black Friday & Cyber Monday?

Black Friday and Cyber Monday are two of the busiest online shopping days of the year!
Black Friday is the first day after Thanksgiving, and it is traditionally one of the biggest shopping days of the entire year, for ecommerce as well as brick and mortar stores.
Cyber Monday is the next Monday after Thanksgiving, and this is another BIG day for online stores! The whole idea behind Cyber Monday is that people are back at work after the long holiday weekend, and ready to shop online.
If your online store isn’t up to snuff, you may lose a lot of revenue on Black Friday and Cyber Monday!
Here is a checklist of things you should do to make sure that your ecommerce store is ready for the shopping surge on Black Friday and Cyber Monday:
  • Make sure there are no broken links, slow loading pages or dreaded 404 page errors. Your website needs to be up to speed in every way and the keyword is SPEED. Internet shoppers are notoriously impatient. If your site is too slow for any reason, they will leave.
  • Be sure to submit your products and/or updated sale prices to the comparison shopping sites such as Shopzilla and Pricegrabber. You might be surprised how many consumers check with these sites before buying, shopping around and comparing prices. So, you do need to be there!
  • Check to make sure that your SEO is up to par. Make sure that your images, titles, categories and everything else is fully Search Engine Optimized!
  • Do make a point of decorating and tweaking your online store to reflect the holiday mood. There are lots of free images and graphics available on the internet for you to spruce up your website.
  • Make sure that all of your landing pages are optimized and that you have landing pages in place for your holiday ads.
  • You should be offering electronic gift cards! A lot of shoppers habitually purchase e-gift cards to send the people on their gift list because it is quick and easy. So, if you don’t have something set up for this—do it!
Black Friday and Cyber Monday are two of the biggest online shopping days of the year!
Don’t get caught unprepared and miss out on all those sales for your online store!

Start your own online dropship business today!

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eCommerce: The 7 Deadly Mistakes You Don’t Want to Make

No doubt about it, ecommerce is here to stay. It’s big and it isn’t going to do anything but continue to grow and get even bigger.
You, as an ecommerce entrepreneur, can grow and flourish as well IF you don’t blunder and make some common mistakes.
Here are the 7 mistakes most often made by entrepreneurs:
1. Poorly Designed Website: At any given moment, your competition is only a click away. If you have a poorly designed website that is slow, hard to navigate, not user friendly, clunky and full of typos and page errors, etc. etc.—then your visitors will hit the back button and forsake you for greener pastures. Believe it.
2. Poor Marketing Campaigns: You absolutely must have a marketing and advertising plan! If you don’t know where you want to go, how on earth will you ever get there? Too many hopeful ecommerce entrepreneurs pour everything into website design and then skimp on marketing. This will sink your online business. You’ll go down like the Titanic, with no band playing to herald your demise.

3. Lousy Customer Service: The importance of good customer service simply cannot be overemphasized. But somehow, many ecommerce business people fail to grasp what a vital part of building a successful enterprise customer service really is.
4. Inadequate Security and Trust Symbols: Despite the growing popularity of the internet, there are still many consumers who are leery of buying online due to security and trust issues. To overcome this reluctance, you have to prominently reassure visitors with trust and security symbols!
5. Poor Product Descriptions: A recent study conducted on internet shopping showed that a lot of consumers would appreciate merchants having better product descriptions. If you are unable to write them yourself, hire a freelancer if necessary. But make your product descriptions shine for better business and more sales!
6. Selling the Wrong Products: In order to be successful with an online store, you must be selling a product that other people want and will buy. This may seem like a no-brainer, but in fact there have been many ecommerce businesses that folded because someone failed to do their homework before start-up to make sure that there was a market for raw cactus hair gel or edible napkin rings made from calamari.
7. Poor checkout: This is a biggie, and perhaps one of the greatest mistakes made in ecommerce. Checkout should be quick and easy! If you throw up obstacles to a customer checking out, they won’t complete the purchase. It’s just that simple and just that deadly.
Avoid these 7 deadly mistakes, as well as other equally serious ecommerce bloopers, and watch your business reach the top!

Start your own online dropship business today!

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5 FREE eCommerce Tools for Your Dropship Business

If you are thinking of starting an online dropship business, you’ll be glad to know that there are some fantastic FREE tools available!

Here are 10 great free programs that you might use in your online store:

1. Freeway 1.0.0.89: This is a free to download program that is as open source ecommerce platform. You can use it to sell your products, services or events, as well as subscriptions. It’s all bundled with e-Marketing, SMS- Marketing and management reports. It is powerful, efficient, and very user friendly with a LOT of high end features! You can take advantage of advanced reporting, dropshipping and even call center functionality. It comes with a full AJAX admin tool!

Click Here for the FREE Freeway Download

2. Excel to Google Checkout Shopping Cart 1.0: You can start selling and accept credit cards quickly and easily with this FREE program! The generated pages for your storefront are pure JavaScript and HTML, so they can be published to virtually any server. You can also change the template easily to integrate a shopping cart system with your website.

Click Here for the FREE Excel to Google Checkout Shopping Cart Download

3. EasyWare B2B Commerce 5.001: Great FREE program that lets merchants without any technical expertise create powerful ecommerce enabled websites! Visitors can browse products and place online orders. It is compatible with a variety of payment providers. Create unlimited stores and products, supports multiple languages, too.

Click Here for the FREE EasyWare B2B Commerce Download

4. Shop-Script FREE 1.1: This is a FREE shopping cart software and ecommerce solution that is virtually a turnkey solution for entrepreneurs. It’s search engine friendly, too, as well as 100% open source. It features a template based design, quick and easy installation. Features include a shopping cart system, user friendly admin panel, multilingual interface, SEO tools, no limits on product databases and much more. Great freebie!

Click Here for the FREE Shop-Script Download

5. OneWorldStorefront 1.06.4: This FREE program offers a Windows XP style administration panel and is very user friendly! It has a comprehensive, in-depth management tool that will give you information fast. This system was designed to have a minimal learning curve, so it’s ideal for beginners.

Click Here for the FREE OneWorldStorefront Download

The internet is a treasure trove of wonderful FREE tools to help a beginning ecommerce entrepreneur get an online dropship store up and running!

Start your own online dropship business today!

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Zen Cart: FREE eCommerce Shopping Cart for Your Online Dropship Business

The internet is a goldmine of wonderful freebies if you look around to find them, and this FREE Zen Cart shopping cart system for your online dropship business is one of the best.
What is Zen Cart?
Zen Cart is an open source e-commerce shopping program that provides a user friendly online store with quick and easy set-up.
It is designed to be equally friendly to shoppers as well as owners/managers of an online store.
It is feature rich with such attractive features as built-in gift certificates, product attributes managers, discount coupons, HTML editors, a template system and much, much more.
In addition, there is a large library of add-ons and contributed modules which enhance the functionality even more. These add-ons include such goodies as marketing and administration tools, templates, shipping modules, and payment modules.
Here are some of the features included with Zen Cart:
  • Easily keep dropship products/catalog updated – no HTML coding required to add, delete, or modify products
  • Secure – no one but your administrative personnel can access your customer/catalog data
  • Advanced template system using stylesheets and images
  • Merchandise Pricing options – single and multiple items can be put on sale. Sale options include percentage-off, fixed amount off, new price, etc. Sales can include or exclude product attributes
  • Products can be marked as featured for specific highlighting/attention
  • Product attributes can be added, either as radio buttons, checkboxes, drop-down lists, text boxes, file uploads, file downloads, and more. Attribute options can upcharge the price of an item, and an item can have its price completely controlled by attributes. Attributes can be configured as read only so as to provide a features list
  • Attributes can show image/color swatches
  • Store layout can be controlled in great detail simply by switching settings in the Admin area. Choose your side column and box widths, bread crumb separator, which sideboxes you want to appear where on the page, enable/disable links in various places
  • Entire categories of products (or individual products) can be enabled/disabled with just a few clicks
  • Nearly every piece of information about  products can be controlled in the Admin area, giving you the ability to fine-tune how your products and services appear to your customers. Features and options can be enabled/disabled quickly and easily
  • Multiple items can be added to the shopping cart by simply entering quantities and clicking Add
  • You can add multiple images to your products, in small/medium/large format. Popups are available if desired for viewing of larger images
  • CVV2 card verification number support is available for compliance with most merchant agreements
  • Shipping options – multiple carriers are supported, including hold for pickup, free delivery in an area, and most major couriers and postal services
  • Search options allow you to search for products based on name, description, metatags, price, and more
  • Meta tags keywords and descriptions can be controlled at the per-product level, all from the administrative interface
  • Automatic detection of search engine spiders
  • Intelligent generation of metatags content for search engines
  • Built in WYSIWYG page editor for modifying non-database pages
  • Tight security on password handling, login/logout, and more
  • HTML-style email supported
  • Email can be sent via sendmail, smtp, or smtp-with-authorization
  • Advertising banners
  • Shipping estimator allows your customer to get an idea of their shipping costs prior to checkout
  • Coupons and gift certificates are easily handled both by customers and administrators
  • Tax rates, tax zones, etc easily configured in the Admin area
  • PayPal and many other popular merchant services supported
  • Customers can write product reviews (approvals can be required by an Administrator)
  • Low stock notifications to administrator when inventory is getting low (level can be configured)
  • Multiple language support
  • Multiple currency support
  • and much more
What a treasure trove and absolutely FREE!
Use Zen Cart to simplify your online dropshipping business!

Start your own online dropship business today!

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