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eCommerce: Shortcuts to Success in a Home Business

The internet has opened the doors to a whole new world of opportunities for enterprising entrepreneurs who want to make a living online, and taking a few shortcuts will have you making a profit even faster in your home dropship business!

Time is of the essence for many “netpreneurs” who are starting and running a home business.

Most home business owners take care of every aspect of operations by themselves and consequently wear a lot of different hats. So, making every minute count is of paramount importance!

Save a little time with these shortcuts to success in an internet business:

  • Use a free website design program. There are some great ones available online! Professional website designers spend a lot of time and a lot of money getting the right website design programs and learning all about how to use them. Face it, unless you are a wealthy home business owner, you probably can’t afford to hire one of these ultra snazzy design firms that produce the sophisticated websites for multi-million dollar corporations. So take advantage of one of the free sites that allow you to create a very professional looking website.
  • Sometimes it is best to spend money by hiring a pro. You need the best content for your website that you can get. It should have effective SEO, as well. If you are not proficient at writing content and/or not good at SEO, then definitely hire someone to do this for you. This is not the area to cut corners and try to save a few bucks!
  • Get started in social media marketing ASAP! Especially for a fledgling business, money may be in as short supply as time, so use the free marketing available from social sites and a business blog to drive traffic to your website. There are several free services and tools available on the internet for social media marketing that allow you to save considerable time by basically consolidating everything for you.

Success awaits anyone who is willing to put in the time and effort necessary to make it happen, whether it is an online dropshipping business or another ecommerce endeavor. Time is money, so saving time with shortcuts can help speed you on your way down the road to success!

Start your own online dropship business today!

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Twitter Made Easy: A Social Media Marketing Guide for Newbies

March 14, 2010 by  
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Do you want to try social media marketing with Twitter but are unsure where and how to start?

Here are some basic steps to getting started that may help you get on in there and at least get your feet wet in the Twitter stream:

  • First, create a Twitter account. Heads up: Choose a username that incorporates the name of your ecommerce business if at all possible. For example, if your website is named happycamper.com, then try to get “happy camper” as your Twitter user name. This is using good SEO and also helps to build your brand!
  • Spend some time writing a killer profile bio. You are limited to 160 characters, so you’ll have to choose your words wisely! Again, use good SEO practices and work in as many of your major keywords as you possibly can.
  • Get a free Twitter custom background. Choose one that reflects your business; add your business logo, name, and everything else you can. This also works to build your brand even though the search engines won’t pick up content on backgrounds. Other Twitter users will see your custom background so it helps to make it memorable.
  • Do upload a photo. Remember, this isn’t about who is the fairest in the land, it’s about making yourself more personable and humanizing yourself. You may consider yourself so ugly you could hire out to haunt houses, but never mind. Post a photo of yourself anyway!
  • Now that you’ve gotten registered, composed your profile bio, gotten a great background and posted a photo—start getting a feel for Twitter. Basically, you should just lurk for a few days until you have a pretty good idea of how things are done. Observe the social niceties and mind your manners!
  • Start participating. You can do a Twitter search to find others whose interests correlate with your industry. Once you find them, follow them & when there is a good opening for you to comment—go ahead. Don’t follow every Tom, Dick & Harriet on Twitter or try to amass thousands of followers yourself just to have them. Twitter isn’t a numbers game. It’s better to have 500 qualified followers whose interests correspond to your business than 5,000 of any and everybody.
  • Establish yourself as a trustworthy, interesting Twitter user who shares entertaining, informative or other valuable info with others, and you will soon garner plenty of good followers!
  • Be consistent and plan to spend a certain amount of time on Twitter every day.

Think of social media marketing as a garden—you prepare the ground, sow the seeds, cultivate and tend the crop, and ultimately enjoy a rich harvest.

Start your own online dropship business today!

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10 Tips on How to Build and Manage Your Identity with Social Media

March 14, 2010 by  
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Are you doing everything you can do to build and manage your ecommerce identity with social media marketing?

Your personal business brand is who you are and what you are about. Your brand equals your reputation, so it is vital to your online success to build your brand the right way from the ground up.

Here are some tips for building and managing your personal ecommerce brand:

1. If you don’t have a blog, start one! This will give people a chance to connect and interact with you.

2. Let people get to know about you…your business, what you’re all about. Invest some thought and time into your “About” page and write it so that readers will get a good feel for what your brand stands for.

3. Find a new way to say what your business is about, or barring that—put a new spin on an old tried and true expression. Whichever it may be, make it uniquely your own.

4. Find people on social sites that are relevant to your business, or who have interests that correlate with your industry, and follow them. Don’t feel as though you have to be a Yes man or woman with these folks. If you disagree, or have an opinion that doesn’t exactly coincide with one of theirs, don’t be timid about airing your own views, in a very polite and respectful way, or course.

5. Be real. It doesn’t pay to be a phony on the internet. Rest assured that others will pick up on it really quick if you are not sincere and honest about what you say and how you represent yourself and your brand.

6. Stay up to date on your knowledge of the online world. The World Wide Web is in a constant state of flux, always changing and evolving. Make sure that you keep up with things so that you don’t come across as old hat or dated.

7. Keep your brand fresh and updated by continually adding new content. For example, your blog posts should reflect what is new and fresh on the internet or within your industry.

8. Generate some buzz about your business by getting on the good side of the Influencers on the social sites you are using. Remember, these people can be of immeasurable value to you because they influence many, many others! If they say something good about you, or Retweet you on Twitter, for instance—it will carry a lot of weight.

9. When you post on a social site, make it a contribution that will be of value to others. You might share a funny joke, anecdote or cartoon…..or an informative, educational message…but whatever message you put out there, make it something worth sharing.

10. If at all possible, choose a username on social sites that mentions your business/brand name. This will come in very handy when it comes to being remembered!

Build your identity online to grow your ecommerce business!

Start your own online dropship business today!

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How to Write Effectively for Twitter

March 14, 2010 by  
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Since you are limited to 140 characters, it is imperative that you write effectively for Twitter.

Here are some tips to help you make the most of every tweet:

  • Write with a clear purpose. Make every tweet count by writing your Twitter messages succinctly and straight to the point. There should be a reason for every tweet! While you don’t want to blatantly hawk your ecommerce wares, you do need to tweet about things that are relevant to your industry, at least most of the time. It is always best if you can tweet about things that are important to you…something that you believe in. Keep it real! Be honest, because other users can spot a phony!
  • Write consistently and often. You cannot join a social site such as Twitter; throw out a couple of tweets and then sit back to wait for the benefits to come rolling in. It doesn’t work like that. To enjoy success in social media marketing, you should send messages on a regular, consistent basis. You don’t have to tweet every hour on the hour. In fact, you would undoubtedly end up blocked by many or most users if you did that. But do find out when the most optimal times are to tweet, and make it a part of your daily routine to post messages during those times.
  • Make good friends and good enemies, as well. While it’s important to cultivate high quality, relevant friends on Twitter, the fact is that we humans find conflict exciting, and having a couple of good enemies can be quite helpful. This is not the same as becoming that annoying pest of the internet—the troll. You should choose a subject other than politics or religion, hopefully something relevant to your industry, and have a spirited debate about it with another member who has conflicting views. For example, if your online store sells inflatable boats, you might argue the advantages over regular boats made of wood, fiberglass or aluminum. Keep it civil! Don’t let the controversy go on and on, have a stopping point clearly in mind from the get-go.

Effective writing for Twitter can help you maximize the time you spend on social media marketing!

Start your own online dropship business today!

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Are You Committing Social Media Marketing Suicide?

March 14, 2010 by  
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Is your social media marketing campaign working for you, or is it more in the nature of a kamikaze mission?

Social media marketing on sites such as Twitter and Facebook can do wonders for your online business IF you use them correctly.

However, if you are making major mistakes in your social media campaigns, you might be on the fast track to the ecommerce graveyard!

Here are some common mistakes that you don’t want to make in social media marketing:

  • Too Many Advertisements. This is a huge no-no! Internet users in general and social site members in particular find pop-up and flashing ads extremely annoying. Ditto for too many ads of any kind! If you have any sly thoughts about disguising your ads as regular content—forget it! Web folks are savvy to that sort of subterfuge and you will find yourself a social site pariah in nothing flat by using those tricky techniques.
  • Spamming. Never, ever spam! Don’t send blanket messages to every one of your followers or people on your Friends list, either, or this can be considered spammy behavior. Only send messages where they are relevant. Every one of your followers may not be interested in the same things, so try to keep your messages pertinent to the recipients.
  • No option to share. Make it as easy as possible for your content to be shared. On Twitter, for example, you can ask for your message to be shared by including “Please RT,” which translates to “Please retweet.” The best and fastest way to get your content passed along is to make it easy and painless for readers!
  • Being selfish. Don’t just share your own content! Pass along any message or post by other users that is interesting, entertaining and/or informative to others.
  • Only using one social site. You don’t want to spread yourself too thin and wind up not doing a good job of marketing at any site, but it doesn’t pay to put all of your eggs into one basket, either. Try several of the most popular social sites, and then narrow it down to two or three that work best for you.

Don’t make mistakes that amount to social media marketing suicide!

Start your own online dropship business today!

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Top 10 Tips for Boosting Social Media Productivity

March 14, 2010 by  
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Even though you are aware of the importance of social media in today’s ecommerce, if you are like most entrepreneurs, you wear a lot of hats and need to optimize the time you spend on social media marketing.

Here are 10 timely tips to help you improve your social media productivity:

1. Take advantage of some of the simple yet effective FREE tools available online to maximize the time you spend on social media marketing. Here is an article with links to some great free tools:

Twitter Management Tools for eCommerce Social Media Marketing

2. Maximize your messages! When it comes to Twitter, especially, with its 140 character limit for tweets—you must choose your words and your messages wisely! So, pack as much of a punch as you possibly can into the messages you send and really make each one count! Think quality rather than quantity!

3. Be choosy about the company you keep. There is no point whatsoever in trying to form close relationships with everybody on every social site you frequent. Instead, focus on the members who offer the most value.

4. Try all of the most popular social sites such as Facebook, Twitter and MySpace, then experiment to see which ones give you the most bang for your buck, so to speak. Once you’ve narrowed it down to two or three—concentrate on those and forget the others.

5. Have a blog. This is probably one of the most important and effective things you can do for your ecommerce business! Blogs are part and parcel of the whole social media scene, and if you do it right, you can build up quite a following of readers. Don’t try to make your blog all about your business!

6. Organize and schedule the time you spend on social media. Otherwise, it can take over your life the way Kudzu vine has swallowed up the entire South if you let it. Allocate X amount of minutes or hours at specified times, and stick to your schedule.

7. Don’t waste time on duplicate effort! There are free tools available that allow you to post across several social sites simultaneously. This saves a lot of time!

8. Use batch processing! If you can set aside even a couple of hours a week to devote to one aspect of social media marketing, it can be a big help in maximizing your efforts. For instance, if you have a business blog, take2-3 hours every week and write blog posts, or just research material for blog posts so that you will have a clear idea of what you’re going to write before you start, which is a huge timesaver. One trick many bloggers use is to take their laptops somewhere nice and comfy—offline—where they can write with no distractions.

9. Use an RSS feeder for reading blogs and articles that help keep you up-to-date on current events and trends, things you need to know about for social media marketing. Trying to plow through them one-by-one is a lengthy and time consuming process.

10. Use a filter such as PostRank to help you weed out the blogs and articles you don’t want to keep up with, and keep the rest in order of importance.

The time you spend on social media marketing will pay you back with dividends, especially if you use that time wisely!

Start your own online dropship business today!

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Combining SEO with Social Media Marketing: What NOT to Do

Combining SEO with social media marketing for your ecommerce business must be done correctly in order to be effective.
There are social media “purists” who are incensed to see it used for marketing purposes at all, much less leveraged with SEO!
However, it is being done, and done successfully, by canny ecommerce entrepreneurs who understand what a powerful marketing tool social media can be, especially when the power of SEO is incorporated into the strategy.
But you do have to watch your step!
Bear in mind that a lot of the social media site founders didn’t have marketing use in mind when they developed their community. Ditto for many of the users or members.
So, here are some things you should NOT do when using SEO with social media marketing:
DON’T: Jump right in and start trying to run the show! Instead, gradually build your place in the community of users. Then you can start working on SEO along with social media optimization.
DON’T: Be a know-it-all or a blow hard! It’s fine to have an opinion or to offer well informed comments, but don’t be obnoxious or pushy. If you get a chance to incorporate some of your keywords into conversations, do it naturally and above all–nicely.
DON’T: Spam. Never, ever.
DON’T: Make nonsense comments just to use your keywords.
DON’T: Be stand-offish. You should never, for example, create a Facebook page and then fail to engage with your fans and/or friends. Ditto for Twitter and followers! Don’t just slap up a bunch of SEO content and then sit back and lapse into silence.
DON’T: Take and not give back in return. Share something of value, and do this often! It doesn’t have to all be about SEO and marketing, and in fact, it shouldn’t be. To approach it in such a fashion would be the Kiss of Death to your social media marketing aspirations.
DON’T: Be too sales-y. This is a gigantic turn-off to others! It’s great to use SEO with SMO, or Social Media Optimization, but don’t over-do the hype with keywords.
DON’T: Ignore what others are saying In other words, don’t just talk so that you can use your keywords often, but listen to others, as well!
DON’T: Be a phony. No matter how good you think you might be at pulling the wool over the yes of the public, the community will pick up on phonies—count on it. Walmart tried that with its “Walmarting Across America” blog, when it tried to fool people into thinking that the blog entries were originating from everyday consumers who love Wally World. They were exposed, and you will be, too, if you pretend to be something you aren’t. So, don’t try to throw out a bunch of made-up baloney so that you can load up on your keywords.
Using SEO and social media marketing together successfully is a savvy move to make if you want to grow your online business, but make sure you do it right or your efforts will be counterproductive.
The above rules apply to any form of social media marketing!

Start your own online dropship business today!



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Twitter Marketing: Social Media to Grow Your eCommerce Dropship Business

Twitter marketing is a phrase you will see a lot of these days, as it is one of the most powerful tools of social media marketing that can be used to grow and build your ecommerce dropship business.
What is Twitter marketing?
Simply put, Twitter marketing consists of using this social media site to build relationships with others, growing and building your business in the process.
Tweets and Twitter marketing can be enormously successful IF you follow a few basic rules.
First of all, please don’t do what too many entrepreneurs are doing lately, which is polluting Twitter and other social media sites with bait and switch type messages!
Some unscrupulous entrepreneurs don’t seem to understand the way social media is supposed to work.
Don’t send out a blatant sales pitch disguised as a Tweet, please!
If users don’t respect the etiquette of social media, they’ll be killing the goose that lays the golden eggs and ruining it for all of us.
Remember that in order for social media marketing to work for your dropship business effectively, the cornerstone is building relationships. This does not mean having thousands of so-called followers on Twitter that are nothing but the results of some kind of lead harvesting software program. It means real, bona fide relationships with people you can market your products to. Big difference!
One way of finding the right kind of people on Twitter to build relationships with is to look at others who are in the same or a similar market as you are, and seeing who is following them.
Once you have found some Twitter users who appear to be the types that would be interested in your website, then initiate contact and begin building a relationship with them.
Twitter, or any social media community, is based on trust.
You must establish and build trust before anything else on Twitter. Perhaps you might begin by giving away something of value, such as information, a helpful free download, or something similar.
Little by little, as you acquire followers and gain trust, you can start to Tweet about things that will lead interested followers to your website.
Twitter marketing can be tremendously effective if you do it right, and can be immensely beneficial to your ecommerce dropshipping business!

Start your own online dropship business today!

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SEO & Social Media Marketing: A Match Made in Heaven

SEO fits with social media marketing like a hand in a glove!
These two things complement each other beautifully, and as an ecommerce entrepreneur, you can take full advantage of this dynamic duo to grow your online business.
If you take a little time to coordinate your SEO with your SMO—Search Engine Optimization and Social Media Optimization—you’ll definitely be getting a lot more bang for your marketing buck!
SEO will certainly enhance and improve your social media marketing campaigns.
Bear in mind that the foundation of SEO is analyzing your keywords. Using keyword analysis to determine what your market is actually searching for will be very helpful in your social media marketing campaigns.
For example, once you do the keyword analysis and determine which keywords and keyword phrases are best for your market, you can incorporate those keywords into your social media content.
There are fantastic FREE tools available such as Google Insights that enable you to track topics to see what is in trend and hot in the world of social media.
Then, you can gear your social media content toward what is hot and currently trendy!
Take a quick look at the first page in a Google Search for almost any topic and you will see that videos from YouTube, as well as LinkedIn profiles, Company Facebook Fan pages, etc.
What does this mean for you?
It means that by using SEO judiciously with Social Media Marketing, you can literally take over the first page in a Google search and blow your competition right out of the water!
Your Tweets will show up, too, along with social media publishing platforms such as Squidoo and Hubpages.
You can garner rich rewards by using SEO and SMO together!
Where you appear in the big online search engines like Google is literally the lifeblood of your ecommerce business. Whatever you can do to get as many mentions and links to your business on the very first page of Google search….do it!
The average consumer never goes past the first page in search. That should give you an idea of how deadly serious search placement is to an online business.
So, start letting SEO and social media marketing work together for you. They make a great team and will help boost your business to the top!

Start your own online dropship business today!

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5 FREE Social Media Marketing Tools for your eCommerce Dropship Busines

These social media marketing tools can be extremely helpful to you in building your ecommerce dropship business, and best of all….they’re FREE!

TubeMogul: TubeMogul gives you FREE video syndication. It provides a single point for deploying your uploads to the top video sites, and also delivers powerful analytics on the who, what, and how your videos are being viewed. TubeMogul tracks standardized analytics way beyond mere “views.” It analyzes per-second audience dropoff, audience geography and much more. With TubeMogul, you can use automated submission to send your video to the 12 biggest sites, all at the same time!

Click Here for FREE TubeMogul Video Syndication

SocialMarker: A FREE service that will aid in submitting pages and web pages to social bookmarking and social news sites such as Delicious, Reddit, Digg, Stumbleupon and many others. Heads up: Social media marketing calls for a LOT of submissions to be effective. SocialMarker makes it easy to submit to multiple social sites!

Click Here for FREE SocialMarker

Keyword Discovery: A fantastic FREE tool to use for keyword research! You simply enter a “seed” keyword into the search box and this handy toll will generate the top 100 keywords for you. Keyword research is vitally important in social media! Using the right keywords can mean the difference between going viral—or not. Handy for your dropship business!

Click Here for FREE Keyword Discovery

Picnik: Picnik offers a great FREE video editing program! It can come in really handy when you’re adding photos or images in social media marketing. It’s very fast, has scads of cool special effects, and does the basics like crop, resize, etc. as well.

Click Here for FREE Picnik

Jing: FREE software that will let you add visuals to your online conversations. You can snap a picture of your screen, record video of onscreen action….and share instantly with your online friends. Great tool for social media!

Click Here for FREE Jing

These 5 free tools can be a great help to you in social media marketing for your ecommerce dropship business!

Start your own online dropship business today!

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