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7 Simple E-Commerce Tips for Beginners

If you are just starting an ecommerce business, you might find a few tips to help you get off the ground helpful.

Starting an ecommerce business is much easier, faster and less costly than launching a traditional brick and mortar business. In many ways, the principles of sales and business are the same, and in many other ways, an ecommerce business is vastly different than a traditional business.

Here are 7 basic tips to help you with your ecommerce start-up:

1. Your domain name is one of the most important things about your ecommerce business! Choose a name that describes what you sell, incorporates some of your best keywords, and is short and very simple to brand.

2. Keyword research is essential! Take the time to research and find the very best keywords for your products and niche. Remember that with an online business, being found by the search engines is crucial to your success.

3. Use best SEO practices when building your website! This means using your main keywords in page headers, page files, content, within text links, anchor text, alt tags, image titles, and more.

4. Use good website design principles. This means using harmonious colors with text that is easy on the eyes. Research has shown that dark text on a light background is best for the human eye. Avoid flash and a jangling clash of colors, fonts and content that is too long or crowded onto the web page.

5. When using social media marketing and display ads on websites, target your consumer audience for best results. For example, Friendster and Bebo are predominantly younger people. So, if you are selling products mainly in use by senior citizens, you need to go somewhere else for marketing.

6. Make your checkout process as quick and easy as possible. If it is too involved with too many detailed steps, you will lose a lot of sales! Only get the information that you need to make the sale, anything else like an opt-in for your email marketing subscription list can come after the purchase has been made.

7. Display trust and safety symbols prominently! One of the biggest factors in making or losing an online sale is trust. You must let customers know that your website is safe and secure.

There are plenty of other things you will need to do, but just observing these simple rules will help you get your home dropshipping business or other ecommerce enterprise off to a flying start!

If you liked this article, you may also like this one:

history of ecommerce

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E-Commerce: Social Media Marketing with Facebook

Facebook has over 500 million users and is still growing at an extremely fast rate as people all over the world become members of this popular social site, and is an excellent platform for your social media marketing efforts!

There are several great ways to leverage the power of Facebook to build your brand and promote your home dropshipping business.

Here are some suggestions as to how you can use Facebook effectively to grow your online business:

Have a Facebook Fan Page: This is one of the easiest and most effective means of using Facebook for social media marketing! You can get really creative with your Fan page, and be sure to use good SEO because this will help your Fan page get picked up by the search engines.

Use Payvment to sell your products on Facebook: Payvment is a fantastic FREE way to increase your online sales! It couldn’t be any easier to set up and run, and with 500 million potential customers, the traffic is certainly there for you.

Be sure to include links: Take advantage of your Facebook presence to link to your website and blog, and vice versa. This will help tremendously in creating a flow of fresh traffic for you.

Have a contest or promotion: This is a great way to put your Facebook Fan Page to good use! There are very few people who don’t like a freebie or contest, and you can generate a lot of good PR plus boost traffic to your online store.

According to a recent study by ComScore, Facebook accounts for more than 40% of the total social media traffic.

Wow!

Pie Facebook resized 600

Source: ComScore

Bear in mind that many social media analysts predict this percentage to increase, and you can easily see why your business needs to be there.

Facebook is focusing more and more on ecommerce, and the integration of ecommerce and social media is basically a done deal that will continue to grow as time goes on.

If you aren’t already using Facebook as part of your social media marketing tools, don’t waste any more time!

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Your Ecommerce Website: Is It Time For a Tune-Up?

You might be making money hand over fist in your ecommerce business, but don’t overlook the necessary maintenance, and be sure to give your website a tune-up from time to time to keep it running like a well oiled machine!

Your website has a lot of small things that can go wrong occasionally, and it may need to be fine tuned, repaired or tweaked in order to prevent a little thing from turning into a big problem!

As the old saying goes: A stitch in time saves nine. Or this one: An ounce of prevention is worth a pound of cure.

Old cliches that have been used a lot, true. But these sayings still make a lot of sense!

Preventing a problem is much easier than having to deal with it after it becomes a major problem.

Here are some tips to performing regular maintenance on your home dropshipping sales website or other ecommerce business:

  • Check to make sure you have no broken links. Visitors really hate broken links and will probably hit the back button if they encounter one on your website. So check all links periodically!
  • Check for HTML errors. Errors in HTML can wreak havoc with your website! For instance, if your header or meta tags are in the wrong place, your rankings with search engines will suffer, and so will your sales as a result.
  • Make sure to check your web pages in multiple browsers, especially when you make a change or add a new page. Visitors might be using any one of a number of different browsers such as Mozilla Firefox, Internet Explorer, Google Chrome, etc. Each browser may interpret or read your web page differently, and you don’t want a messed up page costing you sales.
  • Regularly backup your files! Do this yourself instead of depending on your web host to take care of it for you. This way, if your web server crashes, you will have an up-to-date backup copy so that you can get your website up and running again quickly.

There are other tasks that you should include in your website maintenance, but these will be very helpful to you in keeping your ecommerce website running like a top!

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Want to Increase Traffic to Your eCommerce Dropship Business Blog?

A business blog can do wonders for building your brand and promoting your ecommerce dropship business, but many entrepreneurs are stymied for ideas to help drive traffic to their blog.

The fact is that the more traffic you can drum up to your blog, the better off you are!

After all, the whole idea is to use blogging as part of your social media marketing efforts, and you need people in order to be successful at this.

So, here are some tips for boosting traffic flow to your blog:

  • This tip is simple, but effective: If you want to get traffic to your own blog, then make it a habit to post comments on other people’s blogs. Don’t choose just any old blogs to read and comment on, of course. You should comment on blogs that correlate in some way with your own ecommerce product or business.
  • Use social bookmarking tools such as Digg or StumbleUpon to get a good stream of visitors to your blog. Being designed to help internet users share their favorite sites, if you get a lot of votes on Digg you might be promoted to the front page, which will reap you a lot of traffic!
  • Don’t forget SEO for your blog. This is vitally important! The search engines regularly crawl blogs, so besides providing plenty of fresh content for Google and the other major search engines, make sure that your blog is using best SEO practices.
  • Start a continuing series of interesting blog articles, something that will be of value to your targeted audience. By arranging these articles in a series, you can hopefully keep visitors coming back for more.
  • Article marketing is yet another way to boost traffic to your blog. You can try submitting articles relevant to your industry on eZineArticles or Helium, and place a link to your blog either within each article or on your “About Me” page. If you use Helium for article marketing, you get the added bonus of making a bit of money, too!

Keeping a steady flow of traffic to your blog is a giant step toward building a thriving, profitable home dropshipping business or other ecommerce enterprise.

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Tips for Building an eCommerce Business Blog

According to internet marketing analysts, having a blog for your ecommerce business is a great addition to your social media marketing efforts.

If you don’t yet have a business blog, but are eager to get started, here are some tips that may prove useful for establishing a blog that will help build your brand and grow your online dropshipping business or other ecommerce website:

  • Check out the fantastic FREE blog platforms available to you on the World Wide Web. The following three blog platforms have much to offer a blogger. Plus they’re all extremely user friendly. You can set up your blog and start posting in a matter of minutes!

Blogger.com
WordPress.com
Tumblr.com

  • Choose a name (web address) for your blog that incorporates the name of your online web store or product. For example, if the name of your ecommerce business is Better Ink Pens, then make the URL for your blog something like BetterInkPensBlog. You get the idea.
  • Make sure to use images in your blog. Internet research has shown that viewers respond more favorably to blog posts with images, and that images do more to keep a reader engaged than a post without images.
  • Choose pleasing colors, but nothing too busy or distracting. Human beings can most easily read a dark text on a light background, so bear that in mind. Don’t choose a font that is too fancy or off the wall because these tend to make your content hard to read.
  • Don’t make your blog posts too lengthy! The average internet viewer only scans content instead of actually reading it. If you drone on too long, you will probably lose the attention of your readers and that will be that. If you have an exceptionally long piece to write, break it up into segments.
  • To be successful in business blogging, you must provide fresh content on a regular and frequent basis. The search engines love fresh content, so make sure you have it for them! Getting noticed by the search engines is a must if you want to build your home dropship business or other ecommerce enterprise!

So, if you don’t have a blog for your business—get started without delay! It will be well worth the effort!

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eCommerce: Social Media Optimization & SEO for Dropshipping

Social Media Optimization, or SMO, and Search Engine Optimization, or SEO; are a match made in ecommerce heaven and can do wonders to promote your online dropshipping business!

With Social Media optimization, you virtually promote your business, build your brand, make yourself visible and generate buzz about your website that will supply a steady stream of fresh traffic—all without any active promotion!

We’re all familiar with SEO, but every ecommerce entrepreneur should familiarize themselves with integrating SEO with Social Media Optimization.

According to the results of a recent Nielsen study, social media sites such as blogs, and social networks now account for 18% of where searches begin, outperforming sites that are dedicated to publishing information specifically to help individuals find deeper analysis and details.

This is a trend that is gaining momentum by leaps and bounds; as Nielsen observes, “Social Media is becoming a core product research channel.”

At the core of any successful Social Media Optimization campaign are social objects.

Social objects are the content that is created in social media,

This includes images, videos, blog posts, comments, status updates, wall posts on Facebook, Twitter tweets and all other social activity that ignites a spark for online socializing and conversation.

Understanding social objects and how they function, as well as how you can integrate SEO with these social objects, is one of the most important things about a good Social Media Optimization program for your dropship business.

To connect social media and social objects, there are five basic areas you need to focus on:

1. Titles: When using SMO with SEO, don’t try to come up with an attention grabbing title so much as one that contains the keywords that match the search patterns of the people you hope to reach.

2. Keywords: When choosing keywords for social objects, bear in mind that they may not be what you would expect. So use Google Adwords for some ideas.

3. When you are writing descriptions for social objects, make sure that your copy includes a minimum of three keywords related to your business and targeted viewers.

4. Tags: These are keywords that serve to group and organize your social objects within the social network you are using.

5. Links: Just as in SEO, links help drive traffic to your social objects and help boost your ranking in search results.

Social Media Optimization and Search Engine Optimization go together like peanut butter and jelly, so make the most of this combination to help grow your ecommerce dropshipping business!

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7 Quick Tips for eCommerce

If you are an ecommerce entrepreneur, you are probably always looking for new ways to improve your site as well as your sales!

Here are 7 quick tips to help you fine tune your ecommerce website:

1. Make your website friendly to any and all users, regardless of where they might be in the purchasing process. Some might be basically window shopping. Some might be doing price comparisons. Some might be doing research about what types of widgets are available and what sort of bells and whistles each type has. Some might be there specifically to buy. Accommodate all of them!

2. Make your website content pack a punch and sing a song that grabs and holds the attention of visitors! If you can’t write killer copy and content yourself, then hire a freelance writer to do this job for you. It will be well worth the investment!

3. Have attention grabbing headers, and make sure each header uses good SEO techniques. Besides wanting to get the attention of potential buyers, you want the search engine crawlers to pick up those headers. So, use your best keywords and incorporate them into your headers!

4. Have good calls to action! This is vital to the success of your online business! Ask for those sales! Make your calls to action loud and clear. This is not the time to be subtle or ambiguous. If you want the sale—ask for it. Leave no room for doubt about exactly what it is you want the person to do next.

5. Have great photos and plenty of them! Nothing is more off-putting than a website with poor quality, blurry photos. How can you possibly expect people to buy something they can’t even see? Especially online! Always remember that you are asking visitors to purchase something they can neither see nor touch except in the virtual world of the internet. So have lots of great quality photos!

6. Have a community where your customers and visitors can interact with each other and with you. A lot of websites don’t do this and it’s a huge mistake. If you make visitors feel at home, and give them a sense of belonging—they’ll be true blue and loyal!

7. Monitor your website frequently to make sure there are no broken links, slow loading pages or other booboos that slow your site down or cause glitches. Streamline the entire process from the time someone lands on your site until they purchase and checkout!

Use these tips to keep your website running like a well-oiled machine and watch your

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Twitter Made Easy: A Social Media Marketing Guide for Newbies

March 14, 2010 by  
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Do you want to try social media marketing with Twitter but are unsure where and how to start?

Here are some basic steps to getting started that may help you get on in there and at least get your feet wet in the Twitter stream:

  • First, create a Twitter account. Heads up: Choose a username that incorporates the name of your ecommerce business if at all possible. For example, if your website is named happycamper.com, then try to get “happy camper” as your Twitter user name. This is using good SEO and also helps to build your brand!
  • Spend some time writing a killer profile bio. You are limited to 160 characters, so you’ll have to choose your words wisely! Again, use good SEO practices and work in as many of your major keywords as you possibly can.
  • Get a free Twitter custom background. Choose one that reflects your business; add your business logo, name, and everything else you can. This also works to build your brand even though the search engines won’t pick up content on backgrounds. Other Twitter users will see your custom background so it helps to make it memorable.
  • Do upload a photo. Remember, this isn’t about who is the fairest in the land, it’s about making yourself more personable and humanizing yourself. You may consider yourself so ugly you could hire out to haunt houses, but never mind. Post a photo of yourself anyway!
  • Now that you’ve gotten registered, composed your profile bio, gotten a great background and posted a photo—start getting a feel for Twitter. Basically, you should just lurk for a few days until you have a pretty good idea of how things are done. Observe the social niceties and mind your manners!
  • Start participating. You can do a Twitter search to find others whose interests correlate with your industry. Once you find them, follow them & when there is a good opening for you to comment—go ahead. Don’t follow every Tom, Dick & Harriet on Twitter or try to amass thousands of followers yourself just to have them. Twitter isn’t a numbers game. It’s better to have 500 qualified followers whose interests correspond to your business than 5,000 of any and everybody.
  • Establish yourself as a trustworthy, interesting Twitter user who shares entertaining, informative or other valuable info with others, and you will soon garner plenty of good followers!
  • Be consistent and plan to spend a certain amount of time on Twitter every day.

Think of social media marketing as a garden—you prepare the ground, sow the seeds, cultivate and tend the crop, and ultimately enjoy a rich harvest.

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Social Media Optimization: Do You Need a Blog for Your eCommerce Business?

February 5, 2010 by  
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Have you thought about setting up a blog for your ecommerce business but wondered if you really need one enough to mess with it?

The answer to that question is YES, you do need one, if you want to practice social media optimization and grow your online business.

Why do you need a blog?

Well, for starters, one-fourth of the most popular websites on the World Wide Web are blogs.

That should tell you something.

People like blogs. In fact, the collective blogosphere is enormous!

Based on research by ComScore MediaMetrix, in a report issued August of 2008, in 2007 there were 77 million visitors to blogs, compared to 44 million visitors to Facebook.

So, blogs are certainly a force to be reckoned with on the internet, and a very useful tool for social media marketing!

Here are just a few of the benefits of having a blog for your online business:

Helps you to establish yourself as an authority or expert within your niche

Is a fantastic social media and Public Relations venue

Lets you create a whole community based on your business

Gives you immediate invaluable feedback

Allows you to interact with your customers and potential customers

Provides great social media advertising through back links

As a rule, blog posts make it to the search engines faster and with higher ranking

Helps you to establish and build your brand

Helps build your business through increased traffic to your website

Generates Buzz that will keep you “front of mind” amongst your competitors

Helps you to troubleshoot problems and contain damage from problems or potential problems with customers

By combining SEO with Social Media Optimization on your blog, you can incorporate keywords that will help you rise to the top in search engine rankings.

There are some fabulous FREE resources available on the internet to start your business blog.

One of the best known is the much acclaimed WordPress, which provides everything you need to start your own blog absolutely FREE.

Click Here to go to WordPress

Another great FREE resource to start your blog is Blogger, a free publishing tool from Google.

Click Here to go to Blogger

So, what are you waiting for?

Get your ecommerce blog up and running today, and harness the power of social media marketing while you improve and grow your online business!

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5 Tips to Make Your eCommerce Website Popular with Google

February 5, 2010 by  
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If you are an ecommerce entrepreneur, you understand how important it is to have Google’s approval!
There is a saying that you will hear/see many times on the internet: “If you don’t exist on Google, you don’t exist.”
This is so true. To have a successful, thriving high-traffic and high- sales online store, you absolutely must be prominently featured in Google search.
Internet retail research has shown that very few consumers will go past the first page of a search. The closer you are to the top of the page, the better off you are!
So, what can you do to make Google like you and want to put you first?
Here are some pointers to making your ecommerce website more popular with the Google search engine:
  • Instead of trying to work out or try some complicated, never-fail formula for SEO, write your content so that it will flow smoothly for the reader. This doesn’t mean forget about SEO, it simply means don’t make it the be-all and end-all of your content. Google likes it when you don’t overdo the SEO stuff!
  • Ask your friends and/or relatives if they genuinely like the content you are writing for the web. If they like it, there is an excellent chance that Google will like it, too.
  • Update your content frequently. This is one of the most effective ways you can get in Google’s good books! Google loves fresh content, so if you supply it, you are helping your website be a favorite with this search giant.
  • Have a blog for your ecommerce business and share valuable, informative content with readers so that you build up a solid base of followers who read your blog posts. Google likes popular, influential websites that have lots of friends and followers.
  • Use SEO with SMO, or Social Media Optimization. Google responds very well to websites who are adept at combining these two things.
The more favorably your ecommerce website is viewed by Google, the more successful it will be!
So, make sure that you schedule time at least every week or so to keep your website up to speed and keeping Google happy!

Start your own online dropship business today!


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