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7 Simple E-Commerce Tips for Beginners

If you are just starting an ecommerce business, you might find a few tips to help you get off the ground helpful.

Starting an ecommerce business is much easier, faster and less costly than launching a traditional brick and mortar business. In many ways, the principles of sales and business are the same, and in many other ways, an ecommerce business is vastly different than a traditional business.

Here are 7 basic tips to help you with your ecommerce start-up:

1. Your domain name is one of the most important things about your ecommerce business! Choose a name that describes what you sell, incorporates some of your best keywords, and is short and very simple to brand.

2. Keyword research is essential! Take the time to research and find the very best keywords for your products and niche. Remember that with an online business, being found by the search engines is crucial to your success.

3. Use best SEO practices when building your website! This means using your main keywords in page headers, page files, content, within text links, anchor text, alt tags, image titles, and more.

4. Use good website design principles. This means using harmonious colors with text that is easy on the eyes. Research has shown that dark text on a light background is best for the human eye. Avoid flash and a jangling clash of colors, fonts and content that is too long or crowded onto the web page.

5. When using social media marketing and display ads on websites, target your consumer audience for best results. For example, Friendster and Bebo are predominantly younger people. So, if you are selling products mainly in use by senior citizens, you need to go somewhere else for marketing.

6. Make your checkout process as quick and easy as possible. If it is too involved with too many detailed steps, you will lose a lot of sales! Only get the information that you need to make the sale, anything else like an opt-in for your email marketing subscription list can come after the purchase has been made.

7. Display trust and safety symbols prominently! One of the biggest factors in making or losing an online sale is trust. You must let customers know that your website is safe and secure.

There are plenty of other things you will need to do, but just observing these simple rules will help you get your home dropshipping business or other ecommerce enterprise off to a flying start!

If you liked this article, you may also like this one:

history of ecommerce

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Online Sales Sluggish? Offer Promotions and Coupons!

If things seem to be a bit sluggish for you lately in your online dropship store or other ecommerce business, maybe you should consider having some good promotions and offering discount coupons to beef up your sales.

While many ecommerce entrepreneurs go heavy on promotions, discounts and coupons during the holidays, some tend to get a little slack about these things during the rest of the year.

The “Dog Days” of summer are notoriously slow for many merchants both online and in brick and mortar stores, so using promotions to stir up some shopping interest is just good business sense!

First of all, if you sell anything that can be used or worn by kids going back to school, this is a great time!

In many parts of the US, school will start back next month, and many parents as well as students will begin shopping for school supplies and clothing early.

To get the word out about your promotions, send out a newsletter specifically geared toward whatever discounts or coupons you are offering.
Make sure to put the details and the best and most appealing points above the fold, or on the top half of the page.

Besides sending out a newsletter, make sure your website is up to date with the details of the promotion and/or coupons.

One of the best things you can do when running a promotion is to make it time sensitive!

Make sure people understand that your promotion, discount or coupons are only going to be good for a limited amount of time.

It helps to have a calendar with the dates circled on your web page.

If you run display ads about your promotion, be sure to have appropriate landing pages so that visitors who click on one of your ads goes to a page with details about the promotion you are offering.

Promotions, discounts and coupons are fantastic ways to beat the summer doldrums and boost your profits!

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E-Commerce: Social Media Marketing with Facebook

Facebook has over 500 million users and is still growing at an extremely fast rate as people all over the world become members of this popular social site, and is an excellent platform for your social media marketing efforts!

There are several great ways to leverage the power of Facebook to build your brand and promote your home dropshipping business.

Here are some suggestions as to how you can use Facebook effectively to grow your online business:

Have a Facebook Fan Page: This is one of the easiest and most effective means of using Facebook for social media marketing! You can get really creative with your Fan page, and be sure to use good SEO because this will help your Fan page get picked up by the search engines.

Use Payvment to sell your products on Facebook: Payvment is a fantastic FREE way to increase your online sales! It couldn’t be any easier to set up and run, and with 500 million potential customers, the traffic is certainly there for you.

Be sure to include links: Take advantage of your Facebook presence to link to your website and blog, and vice versa. This will help tremendously in creating a flow of fresh traffic for you.

Have a contest or promotion: This is a great way to put your Facebook Fan Page to good use! There are very few people who don’t like a freebie or contest, and you can generate a lot of good PR plus boost traffic to your online store.

According to a recent study by ComScore, Facebook accounts for more than 40% of the total social media traffic.

Wow!

Pie Facebook resized 600

Source: ComScore

Bear in mind that many social media analysts predict this percentage to increase, and you can easily see why your business needs to be there.

Facebook is focusing more and more on ecommerce, and the integration of ecommerce and social media is basically a done deal that will continue to grow as time goes on.

If you aren’t already using Facebook as part of your social media marketing tools, don’t waste any more time!

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Dropshipping: A Profitable Home Business With Quick Start-Up

If you are looking for a home business with a fast start-up, and that will begin earning you a profitable income in a hurry—dropshipping is for you!

Dropshipping is undoubtedly one of the fastest, easiest home business to get off the ground, and better yet…..it is amazingly low cost to start up!

There are so many venues available for you to sell your dropship products. Here is just a sample of the many platforms on the internet where you can begin selling right away:

eBay

Amazon

Boocoo Auctions

Bonanzle

eCrater

Overstock

Etsy

CraigsList

iOffer

And many more

Alternatively, you may opt to set up your own website. There are turnkey solutions available at nominal fees that will enable you to customize the design and layout of your online web store.

These come complete with shopping cart software and payment gateways. All you have to do is add your products and start selling!

One such service is 3D Cart. 3D Cart is a partner of Drop Ship Access, one of the most trusted names in the dropship product sourcing industry.

Drop Ship Access has over 1 million high quality, name brand products to help you get your home dropshipping business off to a flying start! 3D Cart makes the entire process that much easier if you decide to opt for your own website.

3dCart Shopping Cart Software solutions offer category, product, and customer management tools you won’t find in many similar products. Plus there is a FREE 30 day trial!

Between Drop Ship Access and 3D Cart, you can select which products you want to sell, set up your online dropshipping store and be in business almost instantly!

Tired of that same old grind working for somebody else? Get out of that rut today and find out how much better life can be when you are your own boss, working for yourself and making money for YOU instead of somebody else!

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E-Commerce: Taking Stock of Your Social Media Marketing Efforts

If you are an ecommerce entrepreneur, you are hopefully using social media marketing, and it might be quite beneficial to you to stop, step back, and evaluate your efforts and strategies to see how well things are working for you.

Anyone who still doesn’t believe that social media is the wave of the future needs to join the rest of us in the 21st century!

Social media is not a flash in the pan or a passing fad. It’s big, it’s powerful, and it isn’t going away anytime soon.

If you are already leveraging the awesome power of social media, here are some tips to help you evaluate how well your efforts are paying off:

  • Are you furnishing information and messages that your target market is interested in? Each niche has its own demographics, at least to some extent. In order to optimize the effectiveness of your social media presence, you should be gearing your efforts toward your own particular niche. Otherwise, it would be akin to setting up a Hawaiian Ice stand at the North Pole. No matter how tasty and delicious your slushies might be, it is doubtful you would get many customers up there.
  • Are you on the right social sites? Again, the social communities you should be frequenting for your marketing efforts should reflect your niche market audience. For example, if your online dropship sales website sells Depends and other like products usually best suited for a more mature audience, you would probably be wasting your time on Bebo, where the demographics are mostly teens and young adults.
  • Are you paying attention to what others are saying to you? Social media can be immensely helpful in allowing you to keep your finger on the pulse of your potential or existing customers who interact with you IF you listen when they speak! Some of these folks might have a valid complaint about your product or website—or a suggestion for improvement—that it would behoove you to listen and act on.

Social media marketing is a wonderful, free way to build your brand and promote your online business!

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Email Marketing for your Home Business: What NOT to Do

If you have a home dropshipping business or other ecommerce website, you have probably at least considered doing some email marketing, and while it’s important to know what to do in order to for your email marketing to be effective, it’s equally important that you know what not to do!

Here are some essential no-nos for email marketing:

  • A long, wordy subject line that is cut off in mid stream by the recipient’s email provider. This is a very bad idea! You want a subject line that is short and snappy, to the point and brief enough that it all fits in the subject line space of the email! Anything more than that will have a bad effect on your open rate.
  • A complicated, exceedingly long email with tons of distractions such as flash graphics and an inharmonious clash of colors and content. If you compose this type of email and send it out to those on your opt-in subscription list, you can count on having a lot of them opt-out of any future mailings. Everyone is in a hurry. Respect your email recipients’ time and get straight to the point!
  • A pointless email that offers nothing of value to the reader. Who needs this? While it may be tremendously exciting to you that you have added a new employee or upgraded your office space, little tidbits of news like this will be nothing but bo-ring to the majority of your readers. Don’t send out emails to your subscribers unless and until you have something of value to offer them!
  • A mishmash mess of misspelled words, bad grammar and confusing sentence structure. This is something that should never, ever happen! Besides being unprofessional in the extreme, it also makes you come across as a first class dummy. Would you want to do business with someone like that? Probably not. Neither will your readers. If you are unable to proofread and edit your emails yourself, hire it done for a nominal fee or recruit a friend or relative to do it for you. But regardless of how the proofreading and editing gets done—do it!

Avoid these few taboos and your email marketing efforts will meet with a lot more success!

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Your Ecommerce Website: Is It Time For a Tune-Up?

You might be making money hand over fist in your ecommerce business, but don’t overlook the necessary maintenance, and be sure to give your website a tune-up from time to time to keep it running like a well oiled machine!

Your website has a lot of small things that can go wrong occasionally, and it may need to be fine tuned, repaired or tweaked in order to prevent a little thing from turning into a big problem!

As the old saying goes: A stitch in time saves nine. Or this one: An ounce of prevention is worth a pound of cure.

Old cliches that have been used a lot, true. But these sayings still make a lot of sense!

Preventing a problem is much easier than having to deal with it after it becomes a major problem.

Here are some tips to performing regular maintenance on your home dropshipping sales website or other ecommerce business:

  • Check to make sure you have no broken links. Visitors really hate broken links and will probably hit the back button if they encounter one on your website. So check all links periodically!
  • Check for HTML errors. Errors in HTML can wreak havoc with your website! For instance, if your header or meta tags are in the wrong place, your rankings with search engines will suffer, and so will your sales as a result.
  • Make sure to check your web pages in multiple browsers, especially when you make a change or add a new page. Visitors might be using any one of a number of different browsers such as Mozilla Firefox, Internet Explorer, Google Chrome, etc. Each browser may interpret or read your web page differently, and you don’t want a messed up page costing you sales.
  • Regularly backup your files! Do this yourself instead of depending on your web host to take care of it for you. This way, if your web server crashes, you will have an up-to-date backup copy so that you can get your website up and running again quickly.

There are other tasks that you should include in your website maintenance, but these will be very helpful to you in keeping your ecommerce website running like a top!

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eCommerce: Shortcuts to Success in a Home Business

The internet has opened the doors to a whole new world of opportunities for enterprising entrepreneurs who want to make a living online, and taking a few shortcuts will have you making a profit even faster in your home dropship business!

Time is of the essence for many “netpreneurs” who are starting and running a home business.

Most home business owners take care of every aspect of operations by themselves and consequently wear a lot of different hats. So, making every minute count is of paramount importance!

Save a little time with these shortcuts to success in an internet business:

  • Use a free website design program. There are some great ones available online! Professional website designers spend a lot of time and a lot of money getting the right website design programs and learning all about how to use them. Face it, unless you are a wealthy home business owner, you probably can’t afford to hire one of these ultra snazzy design firms that produce the sophisticated websites for multi-million dollar corporations. So take advantage of one of the free sites that allow you to create a very professional looking website.
  • Sometimes it is best to spend money by hiring a pro. You need the best content for your website that you can get. It should have effective SEO, as well. If you are not proficient at writing content and/or not good at SEO, then definitely hire someone to do this for you. This is not the area to cut corners and try to save a few bucks!
  • Get started in social media marketing ASAP! Especially for a fledgling business, money may be in as short supply as time, so use the free marketing available from social sites and a business blog to drive traffic to your website. There are several free services and tools available on the internet for social media marketing that allow you to save considerable time by basically consolidating everything for you.

Success awaits anyone who is willing to put in the time and effort necessary to make it happen, whether it is an online dropshipping business or another ecommerce endeavor. Time is money, so saving time with shortcuts can help speed you on your way down the road to success!

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Tips for Building an eCommerce Business Blog

According to internet marketing analysts, having a blog for your ecommerce business is a great addition to your social media marketing efforts.

If you don’t yet have a business blog, but are eager to get started, here are some tips that may prove useful for establishing a blog that will help build your brand and grow your online dropshipping business or other ecommerce website:

  • Check out the fantastic FREE blog platforms available to you on the World Wide Web. The following three blog platforms have much to offer a blogger. Plus they’re all extremely user friendly. You can set up your blog and start posting in a matter of minutes!

Blogger.com
WordPress.com
Tumblr.com

  • Choose a name (web address) for your blog that incorporates the name of your online web store or product. For example, if the name of your ecommerce business is Better Ink Pens, then make the URL for your blog something like BetterInkPensBlog. You get the idea.
  • Make sure to use images in your blog. Internet research has shown that viewers respond more favorably to blog posts with images, and that images do more to keep a reader engaged than a post without images.
  • Choose pleasing colors, but nothing too busy or distracting. Human beings can most easily read a dark text on a light background, so bear that in mind. Don’t choose a font that is too fancy or off the wall because these tend to make your content hard to read.
  • Don’t make your blog posts too lengthy! The average internet viewer only scans content instead of actually reading it. If you drone on too long, you will probably lose the attention of your readers and that will be that. If you have an exceptionally long piece to write, break it up into segments.
  • To be successful in business blogging, you must provide fresh content on a regular and frequent basis. The search engines love fresh content, so make sure you have it for them! Getting noticed by the search engines is a must if you want to build your home dropship business or other ecommerce enterprise!

So, if you don’t have a blog for your business—get started without delay! It will be well worth the effort!

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Build Your Brand and Grow Your eCommerce Business with Twitter

Twitter is one of the most popular social media sites, and can be immensely advantageous in helping you build your brand and promote your ecommerce business.

It’s hard to imagine that messages as short as the 140 characters you are allowed in Twitter tweets can actually do you much good, but the fact is that they can, and do, when you go about it the right way!

Here are some tips that will assist you in building your brand and developing brand loyalty:

  • If you don’t already have a business logo, you should set about getting one that reflects the nature of your ecommerce business. Branding is much easier if you have a distinctive logo that people will remember over time and associate with your business. Use this logo on your Twitter profile! It gives you an easily recognizable brand, plus it lends authenticity to your presence on Twitter.
  • Use some of the free tools available on the internet that will allow you to track the buzz about your brand. This is a great way to monitor your progress in building your brand, plus it furnishes an early warning if there is less than favorable talk about your business circulating on Twitter.
  • Create and maintain a great profile on Twitter. Make it professional, yet friendly and approachable. Make it clear exactly what your business is all about. Be sure to have a link to your ecommerce website on your Twitter profile!
  • To make your brand memorable, always be sure to post great tweets! Don’t be afraid to infuse some humor along the way. People respond favorably to things that make them smile! Also, make a giant effort to only tweet about things that are of value in some way to others. It might be something educational or entertaining, or an interesting tidbit that correlates somehow with your industry. The main thing is to not tweet just for the sake of tweeting. This is a good way to lose followers you want to keep.

With a little time and effort, you can use Twitter to build your brand and grow your online dropship business!

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